Nelly - FGL - Lil Bit

Nelly and Florida Georgia Line’s “Lil Bit” has been one of country’s top streaming tracks for weeks. This week, it’s also country radio’s most-added record, picking up 16 Mediabase reporters. An additional 15 stations were early adopters — most notably Audacy “93.1 The Wolf” WPAW Greensboro, NC, and sister “New York’s Country 94.7” WNSH New York, the single’s spin leaders — giving it 31 total historic adds.

WPAW Brand Manager Clay Walker has been playing “Lil Bit” for more than a month already. “I looked at it as a Florida Georgia Line record with Nelly on it, even though it was still being worked as a Nelly record at the time,” he tells Country Insider.

“I spiked it over a weekend, and it was Shazaming in my market instantly. The Top 40s weren’t hitting it at the time; it was us with seven plays, and it cracked the Top 50. I reported it on Monday and put it in full daytime play, and I’ve been riding the wave since.”

“Lil Bit” is only 2021’s second record to top the addboard with a total in the teens.

“There definitely are going to be markets — I’m going to say the coasts and major markets — where this record is probably going to work better first,” BMLG Records SVP, Promotion Matthew Hargis says. “Once we get into some of the more traditional markets, it may take a minute.

Hargis notes that Florida Georgia Line’s “Meant to Be” collaboration with Bebe Rexha behaved similarly in 2017. “At the end, it pretty much worked everywhere,” he says, “but it did take a beat.”

Elsewhere, “Lil Bit” is already putting up big numbers. It’s at No. 21 on Mediabase’s Top 40 chart this week and No. 24 at Hot AC. It has been Shazam’s top country track for nine weeks in a row, and it has made Pandora’s Top 10 for six consecutive weeks. It’s weekly stream count is nearly 7 million. “We’re approaching a platinum record already,” Hargis says.

RECORDS Nashville is working “Lil Bit” with BMLG, and RECORDS Co-Head of Promotion Jamice Jennings says, “There’s definitely a little bit of fear, but if you’re watching the numbers, you’d be crazy not to figure out where you could put this on your playlist.”

For Walker, playing a tempo record as listeners emerged from a pandemic seemed like an easy decision. “Everybody’s been stuck at their house, and we want to come out with this grand opening of good vibes and fun, easy to digest music,” he says. “I really believe our audience is hungry for a song that makes them feel good, and this is it. It’s got all the things you can imagine being a summer-sounding song.”